Identity

Brand Guidelines

How to use the Veiled Lamb mark and the company name, so that every appearance of the house looks like the house.

The Veiled Lamb · A claimed trademark of Veiled Lamb Media LLC
The Mark

The Veiled Lamb

The Lamb of God, head bowed and eyes closed, held within the dark disc and crowned with woven thorns. The bowed head with mouth closed is Isaiah 53:7; the crown of thorns is Matthew 27:29; the dark disc is the veil, and less reveals more. The name and any tagline are set as live text beside the mark, never baked into it.

Black & Yellow

Presentation identity: the mark used across veiledlambmedia.com, in the header, footer, and hero seal. Vector SVG.

Black and yellow Veiled Lamb mark on a black ground
Black and yellow Veiled Lamb mark on a white ground

Gold on Navy

The default mark. Works on any ground. Transparent PNG, 2000 by 2000 pixels.

Gold on navy Veiled Lamb mark on a black ground
Gold on navy Veiled Lamb mark on a white ground

Square Icon

App icons and device contexts. The mark on a square black tile, 512 by 512 pixels.

Square Veiled Lamb icon on a black ground
Square Veiled Lamb icon on a white ground
Rules

Keep the mark whole

  • Do not recolor the mark outside the approved palette, and never add a gradient, shadow, or bevel to it.
  • Do not stretch, rotate, or crop the mark. Keep its proportions and clear space: empty space on every side at least one quarter of the disc’s width.
  • No words in the mark. Set the company name as live text beside or beneath it.
  • Trademark notice. The lamb is a claimed mark: use ™ today; ® only when the USPTO registration certificate arrives.
  • Do not edit raster copies. Change the SVG master and re-export.
  • No implied endorsement. The mark identifies the company and its brands. It must not be used to suggest sponsorship, endorsement, or affiliation that does not exist.
Typography

Cinzel and EB Garamond

Cinzel for headings and the company name (Roman capitals, letterspaced, uppercase). EB Garamond for body text. Both are open-licensed web fonts served from Google Fonts.

Color

Black, gold, cream

PresentationBlack #070708 grounds · Crown Gold #F4C542 · Light Gold #FAE296 · Cream #F4F1EA
House paletteNavy #0E1B36 / #091022 · Gold #D4AF37 · Gold Soft #E8C55F · Cream #F4F1EA
The Name

Veiled Lamb Media LLC

Always write the legal name exactly as Veiled Lamb Media LLC: no comma before “LLC,” no quotation marks. In running text: “Veiled Lamb Media LLC, a Wyoming limited liability company.”

Permissions

Editorial use is welcome

Editorial use of the mark to refer to the company is welcome with these rules. Any other use, including merchandise, co-branding, and derivatives, needs written permission. Use the contact form, topic “Brand licensing.”